Canary Islands unite at World Travel Market
Red double deckers, black cabs and the grey blue waters of the Thames, even after all these years living and working in Tenerife, i’m still stirred by the thought of London. If you want to discuss business with the World, it has to be one of the best venues to use. That’s why the World Travel Market is such an important event on the travel calendar, and this week the Canary Islands will hold centre stage in a united effort to show off the charms of all 7 islands.
The ExCel Centre in Docklands threw open its doors at 11.30 this morning, November 10th, and over the next four days some 50,000 visitors from the travel industry will come to be impressed at stands, seminars and conferences. The Canary Islands stand is pretty imposing, taking up 697 square metres and presenting the sunshine smile that will remind the movers and shakers just how special these islands are.
There was a sizeable pre event nudge to Londoners on Saturday with a major sponsorship of the Arsenal v Manchester United game at the Emirates Stadium. This was the first part of a three pronged promotion called “Los Tres Estadios de la Felicidad” that will continue with a similar promotion at the Bernabeu Stadium for Real Madrid v Athletico Madrid game in March 2009 and another at the Allianz Stadium a little later for a Bayern Munich home game, yet to be decided. I’m always told how popular football is, but I was amazed to find that 202 countries and a potential audience of 500 million people will have seen that Arsenal game with its prominent pitch side hoardings for the Canary Islands.
Back at the World Travel Market, it will be a busy week and the Canary Islands can stand proud and set the trend for the next year in the travel industry. The Worlds media will be taking a keen interest so this really is one of the best shop windows around.
